International Retailers Are Thanksgiving Weekend's Biggest Winners
Online shoppers have proven that the Thanksgiving holiday period is no longer just a US event, but a worldwide phenomenon, as retailers report record breaking sales over the long weekend.
A big marketing push from global brands was behind the surge in international consumers this year, reports WWD, with non-US purchases up substantially from 2017 figures.
In the UK, over the five-day period, year-over-year sales growth was strongest on Thanksgiving Day at 82%, whereas in Canada and Australia, online revenues were up by 23% and 114% respectively.
“The Black Friday-Cyber Monday shopping phenomenon has caught hold in markets well beyond the U.S. and the extended weekend is now a key retail period in many regions across the globe,” said Cynthia Hollen, eShopWorld’s U.S. president. “Many of the regions that we work closely with saw record-breaking e-commerce sales growth over the long holiday shopping weekend this year, particularly on Black Friday".
International Retailers Are Thanksgiving Weekend's Biggest Winners
Online shoppers have proven that the Thanksgiving holiday period is no longer just a US event, but a worldwide phenomenon, as retailers report record breaking sales over the long weekend.
A big marketing push from global brands was behind the surge in international consumers this year, reports WWD, with non-US purchases up substantially from 2017 figures.
In the UK, over the five-day period, year-over-year sales growth was strongest on Thanksgiving Day at 82%, whereas in Canada and Australia, online revenues were up by 23% and 114% respectively.
“The Black Friday-Cyber Monday shopping phenomenon has caught hold in markets well beyond the U.S. and the extended weekend is now a key retail period in many regions across the globe,” said Cynthia Hollen, eShopWorld’s U.S. president. “Many of the regions that we work closely with saw record-breaking e-commerce sales growth over the long holiday shopping weekend this year, particularly on Black Friday".